Developed by The 543 Group

In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it. Salsify’s experience management platform (PXM) combines the power of PIM, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint.

Having full control over your product information is crucial for creating those experiences. To truly let your products shine, you need digital assets, like images, to create visual experiences. Assets are often scattered, so managing them in one place, together with the rest of your product information, ensures you have your digital assets accessible for any channel at any given time.

Streamline your product enrichment process by uploading your images to Bynder and have them automatically matched to the right products in Salsify. The rich and powerful metadata present in Salsify is then sent back to Bynder, allowing you to search and find assets based on existing information within your storefront.

The result? Faster time to market and better customer experiences for all.


  • Synchronizes assets and metadata between Bynder and Salsify
  • Streamline content publishing processes
  • Faster time to market for syndicated media
  • Single source of truth for digital assets
  • Increase in asset quality and consistency across products
  • Leverage contextual and relevant product data across all touchpoints
  • Make changes in a single place to be applied across all channels


  • Uploaded assets and associated metadata in Bynder will automatically sync with Salsify
  • Enrich assets in Bynder with product information (like SKU, product name, product category and more) from Salsify
  • Use Salsify metadata to find product images in Bynder
  • View in Bynder where product images are used
  • Runs on client Azure instance or can be hosted
  • Customizable for individual client use cases