Salesforce Marketing Cloud
Developed by Bynder
Integrating Bynder with Salesforce Marketing Cloud (SFMC) streamlines the content creation and distribution process, allowing marketers to bring campaigns to market faster while maintaining consistent brand messaging. This integration helps meet the increasing demand for personalized content across multiple channels by simplifying access to Bynder’s digital assets within SFMC. It reduces process bottlenecks, mitigates risks to brand reputation, and enhances efficiency.
Key features include direct access to Bynder assets within SFMC, advanced search and filter capabilities, and tools for on-the-fly resizing and cropping. The integration also improves the user experience by unifying transformation options for users with DAT enabled. Marketers benefit from seamless content management and faster campaign execution.
Benefits
- Faster Campaigns: Streamline content creation to bring campaigns to market quicker.
- Consistent Branding: Ensure brand consistency across all channels and campaigns.
- Personalized Content: Easily deliver tailored content for diverse audiences.
- Improved Efficiency: Eliminate bottlenecks with direct access to Bynder assets in SFMC.
- Enhanced User Experience: Unified transformation tools for seamless content management.
- Cost saving: Reduce production costs by minimizing manual edits and using pre-approved, optimized assets.
Features
- Add Bynder assets to any content that uses content blocks in SFMC
- Authenticate and login to Bynder right from Marketing Cloud
- Search and filter to easily find assets based on permissions
- Select derivatives made for specific channels
- Scale to fit, crop and resize on the fly
- New Editing Experience: Streamline image editing with improved transformation options, reducing redundancy for users with DAT enabled
- A/B Testing: Optimize campaigns by comparing assets for better performance
- Dynamic Content: Deliver personalized content based on recipient data, saving time and boosting engagement
