Inriver is a leading, enterprise-ready Product Information Management (PIM) SaaS solution that serves as a single source of truth for all product-related data, enabling brands, manufacturers, and retailers to manage complexity and drive omnichannel success. Its platform enables users to onboard, enrich, and distribute comprehensive, compelling, and compliant product information, including text, media, and SKUs, to all sales channels and marketplaces worldwide. Key capabilities include a configurable and extensible data model, AI-powered content workflows, automated syndication, and integrated Digital Shelf Analytics (DSA), all designed to accelerate time-to-market and transform product data into a revenue-generating strategic asset.
Ntara’s Bynder-Inriver Connector enables bi-directional synchronization between Bynder DAM and Inriver PIM. Designed to automate and streamline the flow of assets and metadata, the connector listens for events in Bynder, such as asset uploads or metadata changes, and pushes relevant updates to Inriver. This includes creating new assets, updating metadata, and linking assets to products or items based on available data. The connector supports filtering rules to control which assets are imported into Inriver, using metadata such as asset type or product category. It also stores asset URLs and thumbnails to optimize storage usage within Inriver. Additionally, metadata from Inriver can be pushed back to Bynder to enhance asset categorization and searchability.
Benefits
- Consistent product content
Keeps product information aligned and up-to-date across both systems. - Reduced manual effort
Automates asset management to minimize errors and save time. - Storage cost savings
Avoids unnecessary duplication of assets in Inriver, lowering storage usage. - Improved asset discoverability
Enriches metadata in Bynder to make assets easier to find and use. - Faster time-to-market
Speeds up delivery with synchronized, automated workflows.
Features
Event-driven architecture
Uses webhooks and queues to enable near real-time updates between systems.Bi-directional metadata sync
Ensures consistent metadata flow between Inriver and Bynder for seamless asset management.Smart asset filtering
Filters assets based on metadata such as asset type and product category for targeted delivery.Optimized storage
Reduces PIM storage load by leveraging thumbnails and external URLs.Multi-environment support
Built to scale across multiple environments, making it ideal for enterprise deployments.
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