MPP.360 is a cutting-edge SaaS enterprise platform, specializing in managing, automating and streamlining personalized marketing production. Seamlessly integrating with key MarTech systems, MPP.360 ensures rapid, reliable, and fully automated production of marketing collateral for expansive multi-channel campaigns. By catering to all variations and formats, it pushes the boundaries of process optimization and personalized marketing automation.
MPP.360 expands Bynder’s DAM and content creation capabilities with a large-scale production platform that promotes powerful production automation and end-to-end integration with leading marketing systems, highlighting ease of use, superior process management and a high level of automation.
MPP.360 combines state-of-the-art form based, self-guided production workflow routines with the ability to work with dynamically editable templates for the intuitive creation or adoption of multi-channel marketing materials.
Using MPP.360, marketing teams can easily orchestrate their complex production workflows end-to-end in one central platform. This ensures automated, efficient and swift order placement, briefing, steering, production and internal routing of a broad range of marketing materials ranging from digital ads, newsletters, landing pages to all kinds of printed materials like flyers or brochures.
Benefits
- Expanding Bynder
Expansion of Bynder DAM and its creative editing/templating services with a powerful, dedicated production automation platform - MarTech integration
MPP.360 integrates seamlessly with crucial MarTech systems like PIM, CRM, or Marketing planning solutions. This enables a fully orchestrated data exchange, enhancing the end-to-end marketing production automation process and highlighting MPP.360's adaptability and multifunctionality. - Central production order platform
One central, company-wide platform to initiate/order and manage the full spectrum of production requests for marketing or sales materials using Bynder assets, allowing a much faster and more efficient go-to-market of marketing promotions, campaign,s or sales initiatives - Large-scale workflow automation
Visual modeling and standardization/automation of complex production workflows via BPMN in large-scale matrix organizations with hundreds of stakeholders, agencies,or external partners - Print-Focused Templating
Utilize Adobe InDesign templates to dynamically create hyper-personalized print materials, leveraging MPP.360's robust adaptation capabilities. - Digital Content Creation
Generate dynamic digital ads, banners, landing pages, and email newsletters quickly, benefiting from the platform's flexibility in handling digital templates in all formats and variations.
Features
Seamless Integration
Browse, search, and filter Bynder-stored assets directly from the MPP.360 production automation platform, simplifying the workflow.User-Friendly Operation
Incorporate Bynder assets into MPP.360 production processes with the simple drag-and-drop feature, emphasizing ease of use.Continuous Updating
Effortlessly update and save new iterations of produced marketing/sales collaterals back to Bynder, keeping assets current.Permission Management
Adheres to permissions set in Bynder for uploads and approvals within MPP.360, maintaining data security. SSO is fully supported.Asset Linking
Supports file linking to DAM assets, enabling direct association and swift navigation between resources.
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