Dotdigital is a comprehensive customer engagement and marketing automation platform that empowers businesses to create, manage, and optimize cross-channel marketing campaigns. It centralizes customer data, allowing for advanced segmentation and personalization across channels like email, SMS, push notifications, social media, and live chat. The platform offers tools for building automated customer journeys, analyzing campaign performance with real-time insights, and integrating with popular e-commerce and CRM systems. Dotdigital is designed to help marketers deliver highly relevant and engaging customer experiences, ultimately driving conversions and fostering loyalty.
The integration between Bynder and Dotdigital automates and streamlines digital asset management for marketing purposes. It establishes a "dot digital sync" meta property in Bynder, which, once applied to an asset, triggers an automatic pull of that asset into Dotdigital via webhooks. This includes the ability to automatically sync specific image derivatives and even non-public original images using download URLs, with the system intelligently handling duplicates and organizing synchronized assets into dedicated folders. This robust synchronization capability, built on user authentication and asset tagging, aims to significantly reduce manual effort and ensure marketers have timely access to the correct digital assets within their Dotdigital campaigns, with future enhancements planned to further refine property usage and user notifications.
Benefits
- Increased Efficiency
Automates the manual process of uploading and managing assets, saving significant time and effort for marketing teams. - Improved Brand Consistency
Ensures marketers always use the latest, approved brand assets directly from Bynder, maintaining a consistent brand image across all Dotdigital campaigns. - Faster Campaign Launches
Streamlined access to ready-to-use digital assets accelerates the creation and deployment of marketing campaigns. - Reduced Errors and Duplication
Automated handling of duplicates and a centralized asset source minimize the risk of using outdated or incorrect assets.
Features
Automated Asset Synchronization
Assets tagged with "Dotdigital sync" in Bynder are automatically pulled into Dotdigital via webhooks.Image Derivative Sync
The system can dynamically fetch and sync specific image derivatives based on chosen file types and sizes.The system can dynamically fetch and sync specific image derivatives based on chosen file types and sizes.
Even non-public original images can be fetched and synchronized using download URLs.Duplicate Handling and Organization
The integration recognizes identifiers to prevent duplicates and organizes synchronized assets into dedicated folders.