Showell is a sales enablement platform designed to streamline content management, presentations, and training for field sales teams. It provides a centralized interface for organizing, presenting, and sharing sales materials, ensuring representatives have rapid access to relevant assets during customer interactions, regardless of connectivity.
This integration connects Bynder’s digital asset management capabilities with Showell’s sales enablement interface, automating the flow of marketing collateral to field teams. By synchronizing assets directly from Bynder to Showell, the connector ensures that sales representatives can instantly access, present, and share approved materials without manual file transfers. The solution maintains Bynder as the single source of truth, automatically pushing updates to Showell to guarantee that all distributed content is current, compliant, and optimized for offline use in client meetings.
Benefits
- Centralized Governance
Maintains Bynder as the primary system of record, ensuring strict version control and eliminating content silos between marketing and sales. - Brand Consistency
Guarantees that sales teams exclusively utilize approved, on-brand materials by automatically propagating updates and retiring outdated files. - Enhanced Sales Efficiency
Removes administrative burdens associated with exporting and uploading files, allowing sales teams to focus on customer engagement. - Strategic Insight
Enables marketing teams to refine strategies by leveraging Showell’s analytics on how synchronized content is utilized in the field.
Features
Automated Synchronization
Seamlessly pushes approved assets from Bynder to Showell, removing the need for manual uploads.Metadata Mapping
Utilizes Bynder metadata to automatically tag and structure content within Showell for intuitive navigation.Real-Time Versioning
Reflects edits made in Bynder immediately within the sales platform to ensure accuracy.Offline Availability
Caches synchronized assets within Showell, allowing presentations to continue uninterrupted without internet connectivity.Flexible Configuration
Adaptable settings allow administrators to tailor the synchronization logic to specific sales workflows.
