DXM

Developed by DXM

DXM (Design X Machine Company) is an AI creative production platform that extends Bynder by turning trusted DAM assets into a governed source layer for new branded content. It helps brands generate high-quality, brand-governed visual content from approved assets, product references, style references, and brand guidelines, giving teams purpose-built workflows for ecommerce imagery, campaign variants, marketplace assets, paid social creative, and seasonal content at scale.

The DXM and Bynder integration connects trusted DAM assets directly to DXM's AI creative production workflow. Users select approved images and videos from Bynder through Universal Compact View, import them into DXM, and use them as source references for new branded outputs. To ensure that generated work remains fully traceable to its origins, DXM preserves the Bynder asset ID, source metadata, available usage information, rights-related context, and provenance.

Once outputs are generated and reviewed, approved DXM assets can be exported directly back to Bynder as entirely new assets for centralized storage, management, and distribution. The Bynder integration is offered for free to Bynder customers, though DXM charges a one-time brand setup fee and an ongoing monthly subscription for their platform.

Benefits

Extend Asset Value
Turn approved Bynder assets into new channel-ready creative without having to start every request from scratch.
Improve Speed to Market
Help creative teams generate new content options from existing campaign, product, and lifestyle assets, reducing dependency on incremental shoots or manual production cycles.
Keep Production Connected to the DAM
Use Bynder as the source for approved assets and the destination for reviewed DXM outputs.
Support Brand Control and Traceability
Preserve source metadata, usage information, rights-related context, and provenance so generated content stays connected to its original Bynder assets.
Reduce Production Gaps Across Channels
Create more ecommerce/PDP imagery, campaign variants, marketplace assets, paid social creative, email assets, and seasonal content from trusted source material.

Features

Import from Bynder
Select approved images and videos from Bynder through Universal Compact View and bring them into DXM for creative production.
Store Source Details
Capture Bynder asset IDs, source metadata, usage information, rights-related context, and provenance with each imported asset.
Duplicate Detection
Prevents redundancy by skipping duplicate files during import based on the Bynder asset ID.
Extend Trusted Assets
Use approved Bynder assets as source references for ecommerce/PDP imagery, campaign variants, marketplace assets, paid social creative, and seasonal content.
Export to Bynder
Send reviewed DXM-generated outputs back to Bynder as new assets for centralized storage, management, and distribution.