MessageGears

Developed by MessageGears

MessageGears is a cross-channel marketing platform that connects natively to data sources to deliver personalized campaigns across email, SMS, mobile, and paid media.

The integration seamlessly connects MessageGears directly to Bynder, embedding your DAM directly into your cross-channel workflows. Users can authenticate and access their entire Bynder library right from the MessageGears template builder using a simple drag-and-drop widget. This eliminates manual file transfers and ensures only approved, on-brand assets are deployed into every campaign, accelerating execution while maintaining strict governance.

Benefits

Accelerated Production
Eliminate the need to download and re-upload by pulling trusted assets straight from your DAM into live campaign workflows.
Brand Consistency & Version Control
Deploy approved, up-to-date assets in real time to eliminate version drift, ensuring old or draft versions are restricted at the DAM level.
Scalable Personalization
Easily link creative variations to specific customer attributes without increasing manual asset management overhead.
Streamlined Compliance
Reduce legal exposure with built-in guardrails, as MessageGears automatically inherits Bynder's usage rights, expiration dates, and licensing restrictions.
Operational Efficiency
Rely on a central source of truth where asset retrieval is handled programmatically, giving global teams shared, governed access.

Features

Unified Workspace
Authenticate and log into Bynder directly from the MessageGears platform to work seamlessly from a single tab.
Governed Search & Access
Search and filter for assets using your existing Bynder permissions directly within the MessageGears UI.
Drag-and-Drop Template Editing
Quickly add Bynder assets to any content block in the MessageGears editor, including channel-specific derivatives for multi-channel campaigns.
Dynamic Content Delivery
Dynamically serve the correct localized or segment-specific asset from Bynder to the right audience at send time.
Built-In Experimentation
Perform A/B testing across template variants to optimize campaigns and compare asset performance.