Centric PXM™ is an AI-powered Product Experience Management solution that enables brands, manufacturers and retailers to manage, enrich and distribute accurate, channel-ready product content at scale. Combining automated product data in one central location and seamlessly integrated feedback from all channels enable businesses to use their content more successfully and sustainably increase sales at scale
The integration between Centric PXM and Bynder connects product information with digital assets, enabling teams to organize, enrich and distribute brand and product content more efficiently.
TBy connecting Bynder DAM with Centric PXM, organizations can streamline workflows, improve collaboration and maintain consistent, accurate digital assets across products and channels—reducing manual effort and accelerating time to market.
Benefits
- Improve the experience of teams working with product information and digital assets
- Maintain brand consistency through a seamless flow of assets between platforms
- Strengthen collaboration with centralized access to approved assets
- Use enriched metadata to categorize, find and manage assets more efficiently
- Reduce manual effort and accelerate time to market for products and campaigns
Features
- 70% pre-configured, with 30% configured according to customer requirements
- One-time configuration to keep assets synchronized between platforms
- Original assets remain in Bynder, while previews are stored in Centric PXM
- Bi-directional synchronization of image metadata, enabling changes made in Centric PXM (e.g., metadata addition) to be synced back to Bynder
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