Salsify is a Product Experience Management (PXM) platform that empowers brand manufacturers to centralize product content and syndicate it across the digital shelf. By combining PIM, syndication, and analytics, Salsify ensures consistent and high-quality product experiences across all commerce channels.
Developed by Lettuce Commerce, this integration seamlessly connects Bynder and Salsify to automate the content supply chain. It functions by establishing a secure link between the DAM and PIM, automating the transfer of digital assets and associated metadata. Rather than relying on manual uploads, the connector maps Bynder fields to the Salsify data model, using configurable logic to associate assets with the correct products. This ensures that the most up-to-date renditions and product specifications are immediately available for syndication, eliminating data discrepancies and administrative bottlenecks.
Benefits
- Accelerated Time-to-Market
Removes manual bottlenecks in the content supply chain, allowing for faster publication of complete, retailer-ready product content. - Operational Efficiency
Eliminates repetitive manual asset linking and imports, significantly reducing administrative overhead and labor costs. - Data Integrity
Maintains a single source of truth by ensuring assets and product data remain consistent and up-to-date across both systems. - Scalable Governance
Enforces standardized rules and approvals, ensuring consistent brand experiences across high-volume product catalogs.
Features
Automated Asset Synchronization
Continuously updates assets and metadata from Bynder to Salsify to prevent information silos.Configurable Mapping
Allows for precise mapping of fields, filenames, and relationships to match your unique PIM architecture.Rules-Based Logic
utilizes metadata or naming rules to automatically control asset-to-product associations.High-Volume Processing
Engineered to reliably process tens of thousands of assets with robust, retryable job mechanisms.Comprehensive Visibility
Includes detailed logs, reporting tools, and alerts to monitor sync performance and outcomes in real time.
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